For years, through the support of Global Fund, TB Reach and PEPFAR, PS Kenya has been driving demand generation for TB services and delivering TB services through its social franchise network, Tunza. PS Kenya supported the National TB Program develop national communications campaign to promote uptake of TB Screening & Treatment service

Through USAID TB ARC III PS Kenya developed and implemented the “Pimwa TB, tiBiwa TB” The goal was to increase the uptake of diagnostic and free national treatment services among all Kenyans infected with TB, whether HIV negative or positive. PS Kenya implemented water tank branding artworks with the message “Pimwa TB, tiBiwa TB”; worked with the Ministry of Education (MoE) and county teams, identified and branded 40 schools with the campaign message; Branded walls with the TB Messages in nine counties (Nairobi, Kiambu, Tharaka Nithi, Embu, Nakuru, Kisumu and Meru and Isiolo county); and partnered with and engaged in the campaign 110 matatus with capacity ranging from 11 to 51 seaters with a total estimated reach of 1,136,860 persons per month during the campaign period.