Based on market research and consumer insights, we develop and market quality and affordable health products and services for Sara. We do this by using subsidy to reduce barriers to access and leveraging private sector distribution chain to reach those in need..
PS Kenya uses an evidence-based Social Behavior Change (SBC) approach that allows for a deeper understanding of the
underlying issues preventing a target group from adopting healthy behaviours.
Social Franchising applies commercial franchising strategies to the health sector to efficiently expand access to higher quality healthcare that is affordable to underserved communities. Social franchising works by creating a network of health care providers that are contractually obligated to deliver specified services in accordance with franchise standards under a common brand. Social franchising is a cost- effective way to improve access, quality and equity of health service delivery via the private sector. .
Success is also measured in terms of the role the social franchise plays in strengthening the total health system in a country.
Clients: Benefit from increased access to high-quality services at affordable prices
Franchisees: (members of the network) benefit from increased clinic revenues that are generated through an expanding clientele; professional satisfaction (ability to improve their quality of care and increase client satisfaction); rewards (e.g. financial); enhanced reputation due to certification and bran affiliation; bulk purchasing rates, networking opportunities, insurance buy-in opportunities.
Franchisors: are able to achieve greater health impact by offering a range of services that respond to target audience needs at scale
Governments: benefit from improved national health indicators and a more organized and regulated private health sector.
Through Provider Behaviour Change (PBC), PS Kenya enhances the capacity of pharmacy providers to offer the right information, counselling and appropriate referrals..
Developing markets involves identifying market failures and determining the most appropriate interventions needed to improve demand and supply, as well as the enabling environment to result in an equitable and sustainable healthy market.
We view this approach as a process to better understand consumer needs and health markets to improve sustainable market performance with a vision towards universal health coverage (UHC). It involves identifying market failures and determining the most appropriate interventions needed to improve demand and supply as well as the enabling environment to result in an equitable and sustainable healthy market. PS Kenya uses the market development approach as an umbrella term that incorporates total market approach (TMA), markets for health (M4H), markets for the poor (M4P), market dynamics, market facilitation, market shaping, and market transformation.
Market systems are not working effectively to equitably address the health needs of all potential consumers across all population segments in the market. Poor understanding of market failures limits the ability of our response to improve access to and use of high quality, affordable health services and products.
There are four questions we seek to answer when using the market development approach:
Couple Years Of Protection
Healthy Lives Added
HIV Services Accessed
Screened for hypertension
Screened for cervical cancer