HOW WE WORK

SAVING
LIVES

We provide life-saving products, services and information to tackle serious health issues that affect Kenyans so they can lead healthier, happier and productive lives.

HELPING
FAMILIES

We help women and couples plan for the families they desire and ensure that women have safe pregnancies and deliveries.

PROTECTING FROM
DISEASES

We ensure that families are protected from Malaria, Pneumonia, Diarrhoea, Malnutrition, HIV and AIDS and Non Communicable diseases.

HOW WE DO IT

SOCIAL MARKETING.

marketing

Based on market research and consumer insights, we develop and market quality and affordable health products and services for Sara. We do this by using subsidy to reduce barriers to access and leveraging private sector distribution chain to reach those in need..

SOCIAL BEHAVIOUR CHANGE COMMUNICATION

marketing

Communicating for Social Change

PS Kenya uses an evidence-based Social Behavior Change (SBC) approach that allows for a deeper understanding of the
underlying issues preventing a target group from adopting healthy behaviours.

SOCIAL FRANCHISING.

STRENGTHENING LOCAL CAPACITY TO DELIVER BETTER HEALTH CARE

marketing

WHAT IS ‘SOCIAL FRANCHISING’?

Social Franchising applies commercial franchising strategies to the health sector to efficiently expand access to higher quality healthcare that is affordable to underserved communities. Social franchising works by creating a network of health care providers that are contractually obligated to deliver specified services in accordance with franchise standards under a common brand. Social franchising is a cost- effective way to improve access, quality and equity of health service delivery via the private sector. .

WHAT DOES SOCIAL FRANCHISING ADDRESS?

  • Social Franchising addresses:
  • Unmet need for greater access to quality, affordable health services
  • An overburdened public health system, an under – regulated private sector
  • Low participation of private sector in delivering preventive health care
  • Lack of incentives for health providers to deliver quality health care
  • Limited professional development opportunities for health care professionals particularly in the private sector
  • Limited access to health financing mechanisms for private sector health system

HOW IS SOCIAL FRANCHISING SUCCESS MEASURED?

  • Success is measured relative to the four globally accepted objectives of social franchising:
  • Increased access to providers (scale) and services offered (scope)
  • Improved quality standards
  • Increased equity in serving all population segments
  • Maximized cost – effectiveness

Success is also measured in terms of the role the social franchise plays in strengthening the total health system in a country.

HOW DO STAKEHOLDERS BENEFIT?

Clients: Benefit from increased access to high-quality services at affordable prices

Franchisees: (members of the network) benefit from increased clinic revenues that are generated through an expanding clientele; professional satisfaction (ability to improve their quality of care and increase client satisfaction); rewards (e.g. financial); enhanced reputation due to certification and bran affiliation; bulk purchasing rates, networking opportunities, insurance buy-in opportunities.

Franchisors: are able to achieve greater health impact by offering a range of services that respond to target audience needs at scale

Governments: benefit from improved national health indicators and a more organized and regulated private health sector.

MEDICAL DETAILING

marketing

Through Provider Behaviour Change (PBC), PS Kenya enhances the capacity of pharmacy providers to offer the right information, counselling and appropriate referrals..

MARKET DEVELOPMENT

Making Markets Work for Sara

marketing

Developing markets involves identifying market failures and determining the most appropriate interventions needed to improve demand and supply, as well as the enabling environment to result in an equitable and sustainable healthy market.

PS Kenya’s Market Development Approach

We view this approach as a process to better understand consumer needs and health markets to improve sustainable market performance with a vision towards universal health coverage (UHC). It involves identifying market failures and determining the most appropriate interventions needed to improve demand and supply as well as the enabling environment to result in an equitable and sustainable healthy market. PS Kenya uses the market development approach as an umbrella term that incorporates total market approach (TMA), markets for health (M4H), markets for the poor (M4P), market dynamics, market facilitation, market shaping, and market transformation.

What’s the Problem?

Market systems are not working effectively to equitably address the health needs of all potential consumers across all population segments in the market. Poor understanding of market failures limits the ability of our response to improve access to and use of high quality, affordable health services and products.

How does PSI use the market development approach?

There are four questions we seek to answer when using the market development approach:

OUR PROGRESS

CORPORATE PROFILE
ANNUAL REPORT (2018)

HEALTH IMPACT IN 2018

1,045,869

Couple Years Of Protection

1,917,220

Healthy Lives Added

2,332,163

Condoms Distributed

HEALTH IMPACT IN 2017

1,045,869

Couple Years Of Protection

1,917,220

Healthy Lives Added

2,332,163

Nets Distributed

53,975,194

Condoms Distributed

27,875,040

Water Treated

212,997

HIV Services Accessed

161,317

Screened for hypertension

356,244

Contraceptive services

32,424

Screened for cervical cancer