Commercial Department Vision Statement is to ‘successfully leverage on private sector infrastructure and strategies’ to deliver a sustainable business, that feeds project income to equal or higher levels than donor funds, through high performance teams as well as evolving sales and brands strategies.
The Sales & Distribution’s vision is to build an agile and skilled sales force that delivers superior customer experience. This is through consistent availability and accessibility of high-quality and afordable health products.
The Brands & Brand Communication’s picture of success is the delivery of innovative, high-quality and competitive health products, which are backed by consumer and trade insights. This results in increased brand awareness,usage and acceptability through increased market share in all categories.