Commercial Department Vision Statement is to ‘successfully leverage on private sector infrastructure and strategies’ to deliver a sustainable business, that feeds project income to equal or higher levels than donor funds, through high performance teams as well as evolving sales and brands strategies.
The Sales & Distribution’s vision is to build an agile and skilled sales force that delivers superior customer experience. This is through consistent availability and accessibility of high-quality and afordable health products.
The Brands & Brand Communication’s picture of success is the delivery of innovative, high-quality and competitive health products, which are backed by consumer and trade insights. This results in increased brand awareness,usage and acceptability through increased market share in all categories.
All our brands are aligned to a particular health area that our organization addresses through program arms as shown below: