Commercial Department Vision Statement is to ‘successfully leverage on private sector infrastructure and strategies’ to deliver a sustainable business, that feeds project income to equal or higher levels than donor funds, through high performance teams as well as evolving sales and brands strategies.
The Sales & Distribution’s vision is to build an agile and skilled sales force that delivers superior customer experience. This is through consistent availability and accessibility of high-quality and afordable health products.
The Brands & Brand Communication’s picture of success is the delivery of innovative, high-quality and competitive health products, which are backed by consumer and trade insights. This results in increased brand awareness,usage and acceptability through increased market share in all categories.
All our brands are aligned to a particular health area that our organization addresses through program arms as shown below:
Our distribution structure follows a chain model, whereby links are established from the manufactures of the various products to the end consumer as highlighted below.
The numbers highlighted speak to the reach we currently have at each level; 20 national distributors in total: 11 non-pharmaceutical (Fast Moving consumer goods) who distribute our condoms, safe water products and malaria prevention products and nine pharmaceutical distributors whose key focus is the family planning products.
Our current retail reach is over 66,000 outlets (kiosks, dukas and supermarkets), while our chemist and pharmacy reach covers 3,100 outlets.
