PS Kenya developed a brand name and slogan, ANZA SASA, which means “Get Tested. Start Treatment. Live Well” PS Kenya further recorded testimonials from PLHIV who were on treatment to talk about their experience before using ART and their experience after. This was to advocate and encourage people to test and enrol on treatment immediately. The campaign reached 6 million listeners through radio, achieved an average monthly reach of 2.9 million people through the campaign’s Facebook page, and 9000  on Twitter.

To prevent opportunistic infections amongst Persons Living with HIV and AIDS (PLHIV), PS Kenya worked with the government to distribute the Basic Care Package (BCP) to PLHIV through Comprehensive Care Clinics