PS Kenya uses an evidence-based Social Behaviour Change (SBC) approach that allows for a deeper understanding of the underlying issues preventing a target group from adopting healthy behaviours.

Social Franchising applies commercial strategies to the health sector to efficiently expand access to higher quality healthcare that is affordable for all communities. PS Kenya has established a social franchise of over 400 private providers under one brand name, “Tunza”, where the public can access affordable, reliable, and high-quality health services.

Through Provider Behaviour Change (PBC), PS Kenya enhances the capacity of pharmacy providers to offer the right information, counselling and appropriate referrals.