WHAT WE DO

SAVING
LIVES

We provide life-saving products, services and information to tackle serious health issues that affect Kenyans so they can lead healthier, happier and productive lives.

HELPING
FAMILIES

We help women and couples plan for the families they desire and ensure that women have safe pregnancies and deliveries.

PROTECTING FROM
DISEASES

We ensure that families are protected from Malaria, Pneumonia, Diarrhoea, Malnutrition, HIV and AIDS and Non Communicable diseases.

HOW WE DO IT

SOCIAL MARKETING.

marketing

Based on market research and consumer insights, we develop and market quality and affordable health products and services for Sara. We do this by using subsidy to reduce barriers to access and leveraging private sector distribution chain to reach those in need.

SOCIAL BEHAVIOUR CHANGE COMMUNICATION

marketing

Communicating for Social Change

PS Kenya uses a multidisciplinary approach to social and behavior change (SBC) that draws on the tenets of public health, marketing, and human centered design. This approach moves SBC beyond a communication-only focused approach to one that seamlessly connects the beneficiary’s world with the overall health system and marketplace.
We develop innovative communications using both traditional and new technologies to motivate people to live healthy lives using beneficiary engagement (the human centered approach) in design of interventions. A “360 degree” social behavior change (SBC) approach is used to reach target audience at multiple touch points.

SOCIAL FRANCHISING.

marketing

By applying commercial principles to achieve public health goals, we have established a network of branded health centers that bring affordable, reliable and high quality services to Sara. We therefore bring together private providers under one brand name with a promise of quality assurance – Tunza.
By applying commercial principles to achieve public health goals, we have established a social franchise of private providers who bring affordable, reliable and high quality services closer to Sara. We bring together private providers under one brand name Tunza with a promise of quality assurance.

MEDICAL DETAILING

marketing

Pharmacies are often the point of entry into the health system for the poor, and are poorly equipped to address their needs. Through provider behavior change, we enhance the capacity of these providers to provide the right information, counselling and appropriate referrals.

MARKET DEVELOPMENT

Making Markets Work for Sara

marketing

Developing markets involves identifying market failures and determining the most appropriate interventions needed to improve demand and supply, as well as the enabling environment to result in an equitable and sustainable healthy market.

PS Kenya’s Market Development Approach

We view this approach as a process to better understand consumer needs and health markets to improve sustainable market performance with a vision towards universal health coverage (UHC). It involves identifying market failures and determining the most appropriate interventions needed to improve demand and supply as well as the enabling environment to result in an equitable and sustainable healthy market. PS Kenya uses the market development approach as an umbrella term that incorporates total market approach (TMA), markets for health (M4H), markets for the poor (M4P), market dynamics, market facilitation, market shaping, and market transformation.

What’s the Problem?

Market systems are not working effectively to equitably address the health needs of all potential consumers across all population segments in the market. Poor understanding of market failures limits the ability of our response to improve access to and use of high quality, affordable health services and products.

How does PSI use the market development approach?

There are four questions we seek to answer when using the market development approach:

OUR PROGRESS

CORPORATE PROFILE
ANNUAL REPORT (2017)

HEALTH IMPACT IN 2017

1,212,997

Couple Years Of Protection

1,716,418

Healthy Lives Added

40,002,671

Condoms Distributed

HEALTH IMPACT IN 2017

1,212,997

Couple Years Of Protection

1,716,418

Healthy Lives Added

2,272,300

Nets Distributed

40,002,671

Condoms Distributed

27,878,050

Water Treated

230,636

HIV Services Accessed

161,317

Screened for hypertension

230,636

Contraceptive services

161,344

Screened for cervical cancer